Homeowners who are ready and in a hurry to sell their property are motivated sellers. No matter their reason, them being in a rush to sell their property works in your favor. They're usually willing to sell their property at a low price, typically 10 to 30% below market value. They're also willing to lock in the property sale with favorable terms. This can include 0% interest or no money down.
You typically want both conditions to apply to them, but one will qualify them as being a Likely-to-Sell homeowner. One of the biggest advantages you have when working with a Likely-to-Sell homeowner lead is speed. When you work with a motivated sellers, you can close on the property and get them taken care of quickly. There are a few types of Likely-to-Sell leads. They include: